About Rabbit Start: The Story of a Rabbit Who Dreams of the Moon

I want you to imagine a rabbit for a moment.

One day, it looks up at the sky, sees the moon hanging far away, and says with complete seriousness:

If you were standing beside it, what would you say?

You might tell it that the idea is impossible. Rabbits cannot fly. It has no wings, no rocket, no money, no knowledge of space, and perhaps no idea where a journey to the moon is supposed to begin.

To be honest, I would not be able to tell you exactly how that rabbit would reach the moon either.

But I do not think we need to answer that question on the first day.

The most important thing on the first day may not be having a complete map. It may not be owning every tool, knowing every step, or being able to predict how long the journey will take.

The most important thing is that the rabbit is brave enough to admit to itself that the moon is where it wants to go.

You probably have a moon of your own.

It might be a business you want to build, work you want to do, a family you want to care for, a contribution you want to leave behind, or a kind of life you have not yet dared to describe to anyone.

Perhaps you do not know how to reach it yet. Perhaps the people around you do not understand why you want to go there.

But not having the answer does not mean you should never begin.

That simple belief is where Rabbit Start began.

I believe young people should have the right to dream of their own moons without feeling ashamed of dreaming big, without being afraid of ridicule, and without having to wait until everything is ready before they take the first step.

Because in real life, we are not always ready first and active second.

Very often, we act first — and become more ready along the way.

Have you ever said something like this to yourself?

“I will start when I am more ready.”
“I will start when I am better.”
“I will start when I have more money.”
“I will start when I have experience.”
“I will start after I graduate.”
“I will start when I feel more confident.”

I have.

And I think most people have said some version of these sentences to themselves at one point or another.

They sound reasonable. Preparation matters. Learning before making a decision is better than rushing forward without thinking.

The problem is not preparation.

The problem is that sometimes we use the words “I am not ready” as a place to hide from our own fear.

We are afraid of making mistakes. Afraid of losing face. Afraid that people will laugh. Afraid that the result will not be good enough. And sometimes we are even afraid that, if we finally try, we may discover we are not as capable as we hoped.

Waiting feels safe.

As long as we have not started, we have not failed.

But we often forget the other side of that truth: as long as we have not started, we have not learned anything either.

Think about it.

If you wait until your English is good before you begin speaking, how will your English ever improve?

If you wait until you have experience before applying for work, where will your first experience come from?

If you wait until you feel confident before stepping onto a stage, how will you build confidence without ever standing on one?

And if you wait until graduation before exploring what you actually enjoy, you may spend years following a path you have never tested in the real world.

I did not create Rabbit Start because I think everyone should leave university.

Quite the opposite. I still believe universities can offer tremendous value. They can give you knowledge, friendships, connections, new ideas, and access to opportunities that are difficult to find elsewhere.

What I do not believe is this:

You can study and build experience at the same time.

You can test a small business idea. Start a project. Enter a competition. Work part-time. Take an internship. Volunteer for something you have never done before. Or gather a few people and begin a small community.

You may not succeed immediately.

But you will begin to see what you lack, what you need to learn, what you are good at, and which direction you should explore next.

A great deal of readiness is not waiting for us before the starting line.

It is waiting for us on the road.

I am not saying that you should act without thinking. I am not saying planning is unimportant, or that risks should be ignored.

I am only saying: do not let preparation become the excuse that prevents you from ever beginning.

You do not need an entire rocket today.

You may begin with the first bolt, the first sketch, or one honest question asked to someone who knows more than you.

Rabbit Start began in 2022.

But if you ask me whether it began on the day we chose the name Rabbit Start, or on the day we held our first activity, I do not think that is the whole answer.

For me, Rabbit Start began earlier.

It began on the days I tried to do things I was not yet ready to do.

When I was a university student, I joined activities, entered competitions, built projects, and experimented with several business ideas. Some went well. Some made it halfway. Some failed.

And no, when something failed, I did not immediately smile and say, “Wonderful. What a great lesson.”

Nobody feels that way right away.

Failure is still failure. It carries disappointment, regret, the feeling that you may not be good enough, and the uncomfortable question of whether all the effort meant anything.

But with time, I began to see that what I received was never zero.

I met new people. I entered worlds I had never seen. I discovered careers and opportunities I did not know existed. I learned what I was good at. More importantly, I learned what I was not yet good at.

You may have experienced something similar.

Sometimes a project that does not reach the destination you intended still leads you to a road you never knew existed.

Those experiences slowly formed a question in my mind:

Why are valuable opportunities concentrated among only certain groups?

Why do so many talented people never discover their own ability simply because they were never given the right challenge or a stage on which to show it?

And why have we allowed laughing at ambitious people — or people who are still trying — to become normal?

So I began Rabbit Start as a small project and a small community.

We did not have everything ready.

We did not have a large team. We did not have sophisticated technology. We did not have a platform, abundant resources, or a complete answer for how this would become a business.

But we had one clear belief.

We wanted to create a space where young people could see more, know more, and try more things in the real world.

We wanted them to meet people who spoke the same “language of dreams.” We wanted them to find people who would not laugh when they heard a bold ambition. We wanted them to try things that a classroom might never give them the chance to try.

From that small beginning in 2022, Rabbit Start grew one step at a time.

We worked with more young people. We learned more from schools, universities, communities, and organizations. And we saw more clearly that young people do not need advice alone. They need places where they can actually do the work.

In 2024, Rabbit Start was officially registered as a company.

But becoming a company did not change the reason we began.

It simply gave us more tools, better systems, and a greater ability to carry our belief to more people.

Today, you may see Rabbit Start through its logo, website, services, or projects.

But beneath all of that, the original question remains:

How can we help one rabbit begin building a rocket of its own?

People often ask me why the name is Rabbit Start.

My answer has two parts.

The first part is Rabbit.

The rabbit, in our story, is not simply a cute animal. And it was not chosen because the original members were born in 1999 or in the Year of the Rabbit, as some articles once suggested. That was only a joke, not the real meaning of the brand.

The rabbit represents young people.

Young people with ideas, dreams, and destinations of their own.

They are agile. They adapt quickly. They are curious, and they are ready to explore and learn for themselves.

The young person in the Rabbit Start story does not have to sit and wait for the world to prepare everything. They do not have to wait for someone else to decide which road they should take. And they do not have to follow the same path as everyone around them.

Every rabbit can have a different moon.

Your moon might be a business you want to build, a profession you want to pursue, a family you want to support, a piece of art you want to leave behind, a technology you want to develop, or a social problem you want to solve.

Some people do not yet know what their moon is.

And that is not wrong.

Sometimes the first part of the journey is not about reaching the destination. It is about discovering which direction matters to you in the first place.

The second part is Start.

Start represents this belief:

On the first day, you may not see the whole road. You may not have enough skill, money, connections, or experience.

But beginning reveals the next step.

When you see more, you know more.

When you know more, you make better decisions.

And when you take action more often, you gradually become the person who is actually ready for the goal.

Rabbit Start does not mean running forward recklessly.

It means refusing to let a lack of readiness become the reason you never leave the ground.

If you do not have the whole map, begin by finding the first landmark.

If you do not have a complete rocket, begin by learning what a rocket is made of.

And if you still do not know where your moon is, begin by seeing more of the world.

That is why Start matters just as much as Rabbit.

Even the biggest dream needs a first action small enough to take today.

I have often wondered why, when someone shares a big dream, it is easier for us to laugh than to ask, “How can I help?”

Sometimes we laugh because we do not believe them.

Sometimes we laugh because we are afraid they will be disappointed.

And sometimes, perhaps, we laugh because their dream reminds us of something we once wanted to do but never began.

I do not think every dream should be praised without question.

A meaningful dream must meet reality. It must be tested, planned, challenged, and revised as we learn more.

But questioning a dream is different from making someone feel ashamed for having one.

Rabbit Start is not trying to build only a platform, a course, or a collection of events.

We want to build an ambitious community.

A community where people can talk honestly about what they want, experiment, fail, admit what they do not know, and begin again.

We want to create a safe space where young people do not have to fear ridicule simply because their dreams are larger than anything the people around them have seen.

But “safe space” does not mean a place without challenge, competition, standards, or expectations.

I believe in ambition.

I believe in competition.

And I believe people can push themselves to grow when they are surrounded by an environment that reveals new possibilities.

Competition can make people better. It can create pioneers and move society forward.

But the kind of competition I believe in does not require one person to push another person down.

I want to see a society where the people who arrive first turn around and share the route with those who are still coming.

Those who know more help others see more.

Those with more experience help others avoid certain mistakes.

Those with connections open doors for people who have not yet been given a chance.

And those who have successfully built their own rockets return to help the next rabbits assemble their first ones faster.

You have probably met someone who helped you without receiving an immediate benefit in return.

Perhaps they recommended you for a job, told you about a mistake they once made, or opened a door that allowed you to see a larger world.

People like that can change the direction of our lives more than they realize.

The Rabbit Start Community I want to build is a place where this kind of support is not an accident. It is part of the culture.

We do not need to travel to the same moon.

But no one should have to build their first rocket from zero when the generation before them is carrying a lifetime of lessons.

When Rabbit Start began, we started with small activities and a small community.

Even then, one thing became clear: young people do not lack potential.

What they often lack is the opportunity to see beyond what they already know, a place to experiment, and a stage where their ability can become visible.

Perhaps you have been in a room where nobody noticed what you could do.

Not because you lacked ability, but because that environment never gave you the right challenge.

A thoughtful person may appear too quiet in a system that rewards fast answers.

A strong builder may go unnoticed in a system that rewards memorization.

A natural leader may never discover that ability if nobody has ever trusted them with real responsibility.

The more activities we created and the more young people we worked with, the more often we saw moments when someone discovered a part of themselves through action.

Someone realized they could communicate when they had to pitch an idea.

Someone discovered they could lead when a project began to fall apart.

Someone found a career interest only after working on a real problem from an organization.

Experiences like these pushed Rabbit Start to grow beyond a community into what we now call a Youth Talent and Opportunity Ecosystem.

We began working with organizations through Advertising, Media & Content; Events, Competitions & Hackathons; Workshops & Learning Experiences; Data Collection & Research; and specialized projects that connect organizations with young people.

We began working with schools through School Bootcamps, Project Based Learning Design, Teacher Training, and learning experiences that allow students to learn by doing.

We developed Rabbit Start Academy to help young people gain practical knowledge, skills, and tools through Online Courses and On-site Workshops.

We developed Rocket XP as an Opportunity Discovery Platform that helps young people find, access, and apply for opportunities that fit them.

From the outside, these may look like many different services.

To me, they are all parts of the rocket.

Media helps young people see more of the world and more opportunities.

Learning experiences help them test knowledge in real situations.

Research helps organizations understand young people more accurately.

Schools provide foundations and places to experiment.

Rabbit Start Academy helps add skills.

Rocket XP helps people find opportunities where those skills can be used.

Everything belongs to the same story. Explore selected projects and case studies from Rabbit Start to see this ecosystem in practice.

We want young people to see more, know more, do more, and build stronger evidence of what they can do.

The stronger the parts of their rockets become, the greater their chance of reaching their own moons.

Think about the world ten years ago and compare it with the world today.

Many of the roles now considered important were barely discussed then.

The tools we use have changed. The way we work has changed. The way people learn has changed. And knowledge becomes outdated faster than ever.

Yet in many places, we still prepare people using the same assumptions.

Follow the curriculum.

Pass the exam.

Earn the degree.

Then begin learning what real work is actually like.

I am not saying a degree has no value.

It can still represent effort, academic knowledge, and many valuable experiences gained at university.

But I do not believe a degree alone can fully explain how well someone will work.

Real work asks questions a degree cannot answer by itself.

How do you solve a problem when the information is incomplete?

Can you work with people who think differently from you?

How do you respond to feedback and improve your work?

How do you manage time when several important priorities arrive at once?

How quickly can you learn a new tool?

And when something goes wrong, how do you take responsibility and fix it?

The answers are not contained in a faculty name or a grade point average alone.

They live in experience.

The world of work increasingly needs people who can reskill and upskill throughout their lives, because the skills that are sufficient today may not be enough in a few years.

Organizations are therefore beginning to look for different kinds of evidence:

Portfolios. Work samples. Projects completed. Working behaviours. Learning ability. And real outcomes created.

If you are a young person, the question should not only be, “What degree will I finish?”

It should also be:

“What will I build while I am studying that proves what I can do?”

“What part of the world will I go out and see that the curriculum cannot show me?”

“What skills will keep me valuable when the tools change again?”

And if you are an organization, the question should not only be, “Where did this applicant graduate from?”

It should also be, “How can we see what this person is truly capable of?”

Rabbit Start has chosen to work in the space between those two questions.

We help young people build evidence through real experience, and we help organizations see people more clearly through what they can actually do.

Rabbit Start's vision is:

The word disrupt sounds big. Sometimes it sounds as though we are preparing to fight schools, universities, or the education system itself.

That is not what I believe.

I do not want to destroy education.

I want education to become more meaningful to life and to the world of work.

I often imagine Thailand through a business metaphor. It may help you understand what I see.

Imagine Thailand as one enormous enterprise.

In this enterprise, there are stakeholders and contributors at many levels.

Ordinary people like us are small shareholders. We work, create income, spend, pay taxes, and keep value moving through the system.

Small businesses and entrepreneurs create jobs, solve problems, and move the economy forward.

Large organizations have resources, networks, and the ability to scale impact.

The government is the largest shareholder, responsible for infrastructure, rules, and national resources.

Every group has a role in keeping the system healthy.

In the past, using a degree as a basic hiring requirement made sense. It was a useful screening tool for the world at that time.

Fewer people had access to university. The relationship between courses and careers was often clearer. Technology did not change at today's speed.

But when the world changes, an old screening tool may no longer answer every new question.

Small businesses feel this pressure first. Their budgets are limited. They cannot afford to hire someone who cannot do the work simply because the qualification looks impressive.

They need people who are genuinely capable, learn quickly, and produce results.

If we can prove to these employers that someone who has not yet graduated can still perform well when they have the right skills, experience, and evidence, hiring behaviour begins to change.

The change can then move toward larger organizations.

More organizations will work with small specialist teams, outsourcing partners, freelancers, and contract talent because they need agility and specific capability.

When organizations hire through outside providers, those providers must identify people who can truly deliver — not merely people whose degrees satisfy a checklist.

As labour-market demand changes, the education system begins receiving a different signal.

Schools and universities will have to ask: if the market needs more than people who have simply completed a curriculum, how should learning be designed so that students can demonstrate real ability?

This is why I can imagine a future of modular learning, credits collected from multiple sources, skill-based certificates, real projects, learning with organizations, and portfolios that show growth over time.

People may learn what they need at the stage of life when it becomes relevant, rather than studying everything in the same fixed sequence.

And if someone wants a university degree, they may demonstrate depth through a meaningful thesis, research, or innovation that creates value for society.

I am not saying this future will be easy or immediate.

But I believe that when labour-market behaviour changes, education cannot remain exactly the same forever.

A vision this large cannot begin by changing an entire country all at once.

So we begin with something smaller.

One experience.

It might be a workshop where a student pitches for the first time.

It might be a project from an organization that gives them a real problem to solve.

It might be an internship that helps them discover that a career they once imagined is not actually right for them.

It might be a competition where they meet teammates who later become business partners.

It might be a volunteer experience that shows them a social problem from a perspective they had never seen.

Or it might be one online lesson that helps them use a new tool and work more effectively.

You might ask how experiences this small could change an education system.

I think systems change when the behaviour of many people accumulates.

When young people gain experience, they develop skills and create work.

When they have skills and work to show, organizations begin seeing value that is not written on a degree.

When organizations hire more people for real capability, others begin investing more seriously in building experience.

When demand changes, schools and universities begin adapting what they teach and how they assess learning.

And when enough of these adaptations accumulate, what once looked like an alternative becomes a new standard.

That is why Rabbit Start's mission does not say, “Transform the entire education system by 2030.”

A change that large cannot be measured by one declaration.

What we can measure is the number of times a young person receives the opportunity to do something real.

For us, one experience is not simply one name in an attendance report.

It should allow someone to see something they had never seen, know something they had never known, try something they had never tried, or leave with greater ability than they had before.

If one small experience can change the direction of one life, imagine what 300,000 experiences can make possible.

We have spoken many times about your moon.

Now I want to tell you about Rabbit Start's moon.

Our moon is a Thailand where young people do not have to wait until graduation before they begin gaining experience and proving what they can do.

A Thailand where people are not judged by qualifications alone, but are also seen through their skills, work, effort, growth, and real results.

A Thailand where schools, universities, businesses, government, and communities are more deeply connected in preparing people for the future.

A Thailand where dreaming big is not embarrassing, and beginning before you are fully ready is not treated as a mistake.

This is what Disrupt Thailand's Education System means to me.

It does not mean destroying the old system overnight.

It means changing how we see people.

From asking, “What did they graduate in?” to asking, “What can they do?”

From measuring knowledge only through examinations to also looking at work, problem-solving, and growth.

From studying while waiting for the day work begins, to learning and building experience at the same time.

And from a society that tells people to wait, to a society that helps them begin well.

We may not know how long this journey will take.

We may have to experiment, fail, change direction, and build many new rockets.

But we have already begun.

And that is the real meaning of Rabbit Start.

If you have read this far, I want to return to the rabbit from the first chapter.

It is still standing on Earth.

It still does not have a complete rocket.

It still does not know everything it will face on the journey.

But now it knows the moon is where it wants to go.

And it has begun collecting the first parts of the rocket.

Perhaps you are standing in the same place.

You may not have every answer. You may not feel as ready as you wish you were.

But you do not need to solve everything today.

You only need to answer one question first.

What is your moon?

Once you begin to see it, you will begin to understand what you need to learn, whom you need to meet, what you need to try, and what kind of rocket you need to build.

Rabbit Start cannot travel in your place.

But if we can help you see more, know more, try something, meet someone, or collect one part that makes your rocket stronger, then our beginning has meaning.